Increasing traffic on a website is a major and foremost aim of every organization and company. But it is also important that you create a website which helps you in converting a maximum of that traffic.
Company Website Design provides various strategies and tactics for increasing the conversion rate of your website. You can visit website of the company for more details.
Here are some strategies which are proven to be effective for increasing your website’s conversion rate.
Include as few fields as possible
Ask for a little amount of information when you ask your visitors for filling an email opt-in form. Experts say that using just one additional form field can decrease the conversion rate by 11%.
Add a guarantee
It is advisory that you add a no-questions-asked refund policy on every purchase from your website. This may lead to a reduction of risks as well as an increase in sales.
Use tangible action verbs
Try using action language such as reserve your seats or grab yours, any which can spur the users to take action.
Testimonials are proven to be vital in reducing risk and providing social proof. You can use them on your product landing pages and also on your email opt-in landing page.
Clearly, state the benefits of your product or service
As listing the features of your product is important, it is also important that you state how can your product help your customers in solving their various problems.
Test, test,test is considered to be the key for increasing website’s conversion rate. As things which can work out well for a site, may not work that much great for the other.